Voices of MPN
Myeloproliferative neoplasms (MY-ah-lo-pro-LIF-er-uh-tiv NEE-o-plaz-uhms), or MPNs, are a group of rare, chronic blood cancers in which a person’s bone marrow does not function properly.
I, alongside a talented team of designers and project managers, created on- and off-site content for www.voicesofmpn.com ↗, a powerful unbranded resource for people to learn more about MPNs, access resources, and build community with others affected by these rare, progressive conditions.
My work included original and revisory copywriting for the primary and secondary websites (further detailed below), social media, videos, brochures, event media, interactive tools, biographies and more.
Raising awareness, support, and education for MPNs
See how the MPN Heroes® Recognition Program make a difference in the lives of people with MPNs.
MPN Heroes®
https://incyte.mpnheroes.com/ ↗
The MPN Heroes® Recognition Program celebrates individuals and organizations committed to improving the lives of people impacted by the rare, chronic blood cancers called myeloproliferative neoplasms (MPNs). The initiative honors patients, Healthcare Professionals, caregivers, advocates, and organizations. As MPN Heroes, they are recognized for their extraordinary efforts to bring understanding, compassion, and strength to the MPN community. The MPN Heroes Recognition Program is sponsored by Incyte Corporation. The goal of the program is to create as many opportunities as possible for people with MPNs to be heard and supported, so more solutions and treatment options will emerge.
Hear from real people living with or affected by MPNs. See why they decided that saying “I’m fine” is not enough for their MPN journeys.
F.I.N.E. Is Not Enough
The F.I.N.E. Campaign was a video-forward testimonial initiative which encouraged patients and caregivers to speak up and speak out about the symptoms and impact which MPNs may have ones the lived experience.
My involvement with this project included all on-site copywriting, interview questionaries, social media post writing, and promotional video script editing. Watch videos from the F.I.N.E. campaign, which are linked below:
Watch Asha’s PV Story Now ↗
Fine Is Not Enough: Christine’s MPN Story ↗
Fine is not enough for living with an MPN ↗
Learn about Mickey’s MPN Story ↗
Fine Is Not Enough: Caroline’s PV Caregiver Story ↗